Most online businesses rely on exposure on Google, Yahoo!, MSN, and other search engines. This is basically their main form of marketing. If your business is not listed in the top 20 results for keywords relevant to your business (web site), then Search Engine Optimization (SEO) could be the answer.
According to some professional surveys and research projects, less than 10% of people using Google and other search engines will click on a result outside of the first 3 pages. If your site is not on the first 3 pages for your keyword, your business may be missing out a on web traffic, and in all reality, sales.
Meta Tags, onsite content, web site structure, external links and search engine submissions are many ways to improve your organic search rankings. Some organic search engine optimization techniques can be performed by you, or the site webmaster. It's better to hire an SEO professional, someone who has the experience and tools required to get the best results.
As the number of web sites continues to grow, organic search engine results are becoming harder and harder to achieve. We even see Webmasters continually trying to trick the search engines or take short cuts to get higher listings. While some of these techniques may work in the short term, the end result could be catastrophic, especially when it comes to your web site. Many sites banned completely for using short cuts, or tricks.
Stick to the rules set forth by Google (most search engine abide by their rules) and the other search engines. Never be tempted into taking short cuts to achieve a quick fix, this will make sure that your search engine optimization is successful for the long term. If you see a web site offering dubious claims of "first page rankings in a short period of time", research the company and/or person, before signing up for such a system. Remember, there is no short cut to long term SEO results.
I've been marketing on the Internet since March, 2000, and I've had excellent results with organic SEO. Let me tell you, everything I've done has taken time, but the long term results are terrific. I even have SEO clients that have received the same results as mine. Organic SEO does work, but it's not easy. If you want to learn more about organic SEO, contact me, and I'll get you the results you're looking for.
Jeffrey Sloe
440-725-3729
Internet Marketing Advisors
Professional SEO Services
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