Nutritional Vitamin Supplements

Looking to start a home business? Now may be a good time to start one, especially if you want to get into the health and wellness industry. Consumers are purchasing more nutritional vitamin supplements than a year ago.

Even though we are faced with challenging economic times, 65% of adult consumers (up slightly from 64% in 2008) take dietary supplements, according to a new consumer survey conducted by Ipsos-Public Affairs for the Council for Responsible Nutrition (CRN), Washington, D.C.

According to results from the 2009 CRN Consumer Survey on Dietary Supplements, the economy prompted 27 percent of dietary supplement consumers to alter their supplement purchasing habits. Among that group, purchasing habits changed in the following ways:

• 59 percent (of the 27 percent) reported they are purchasing fewer supplements as a means to save money;
• 31 percent (of the 27 percent) indicated they are now purchasing less expensive brands;
• 26 percent (of the 27 percent) said they have been purchasing store brand supplements;
• 23 percent (of the 27 percent) indicated they rely on coupons and other value-added promotions;
• 22 percent (of the 27 percent) responded they only buy supplements when they are on sale;
• 5 percent (of the 27 percent) responded they are purchasing more supplements to maintain health; and
• 4 percent (of the 27 percent) responded they have stopped purchasing supplements because of the economy.

Supplement consumers indicated the three factors most important to them when purchasing supplements are: the price, the supplements facts box (i.e., dosage, daily value, etc.) and the label claims (maintain heart health, maintain joint health, etc.). The online survey also showed a slightly higher percentage of adults who label themselves as supplement users, with 65 percent classifying themselves as such.

In 2008, 64 percent of American adults identified themselves as supplement users. These numbers are also consistent with previous years' findings, as 68 percent and 66 percent of Americans identified themselves as supplement users in 2007 and 2006, respectively.

"We're pleased that consumers continue to place emphasis on their health, even in uncertain economic times, and that dietary supplements continue to play a role in their overall wellness regimen," said Judy Blatman, senior vice president, communications, CRN. "According to our survey, consumers, including supplement users, report to be taking necessary steps towards good health, such as trying to eat a balanced diet and getting regular exercise. We're encouraged that dietary supplements continue to be a part of that equation for many."

This is terrific news for anyone involved in the health and wellness industry, especialy for the people trying to build a successful home business. As more and more baby-boomers contiue to age, I believe that the numbers will continue to go up. Now is the time to get involved in the health and wellnes industry and start a home business.

TriVita is one nutritional company that offers a great business opportunity, with many patented nutritional products to choose from. They also promote their own products, which generates plenty of customers, which, in turn, are available to all affilates throguh their media acqusition program.

You can learn all about TriVita and their nutritional vitamin supplements by clicking on the previous link.

Jeffrey Sloe
440-725-3729
jeff@internetmarketingadvisors.net
TriVita Independent Business Affiliate, 12871028

Source:

• www.naturalproductsinsider.com/news/2009/10/crns-2009-consumer-survey-on-dietary-supplements.aspx