You've gone through all the hard work of creating a great looking web site, so what's next? It's not like some brand new great looking corner pub - where you build it and customers will show up. If that's your thinking, you better change your mindset.
The Internet is so large and is growing every single day. With the ever-growing number of web sites, it's almost impossible for someone to find your site, just because you have a domain (your presence on the web). You must understand that your just one small web site among the masses. How on earth will anybody ever find you? Is it possible to make your site visible?
Site visibility does not just happen! You need your site to become visible when someone searches for whatever you have to offer. The best way to become visible to people is to become visible to search engines, sometimes that's easier said than done. However, there are several different search engine optimization (SEO) techniques you can use to become visible.
Over the years, SEO has changed. Some techniques that worked in the 1990's do not work today, yet some SEO techniques have become more and more popular over the years. On such technique is back linking, other sites that point to your web site. Back links are a major factor in determining your site's popularity or ranking with the search engines, like Google, MSN, and Yahoo!. And in the eyes of the search engines, site popularity pays big dividends.
Here's a quote I found at ezilon.com while searching the Internet:
"To search engines like Google, Yahoo, and MSN, when someone links to your site it's like they are voting for it. Someone thought your content was valuable enough to link to, so it must be important. The more people linking to your site, the more important it must be."
That's exactly what back links do for your web site, they're saying it has value. It's like they're telling Google, "I really like this site and I think it's an important site, so you should give it a better ranking." OK, that's not really what's happening, but it sounds good and makes sense.
Back links play a huge role in the ranking of your web sites. However, what's even more important than the number of links pointing to your site is the anchor text. Anchor text is the visible, clickable text of a link. For example, the following phrase is anchor text: search engine optimization.
On the web page, the anchor text is what readers actually see.
Search engines see anchor text too, and they use it as a way of determining what your site is all about. This is why you want anchor text of incoming links to include your main keywords whenever possible. I haven't mentioned anything about keywords up to this pint, but it's very important that you understand something about them.
I mentioned that your site needs to become visible when someone searches for whatever you have to offer. More than likely, your site was built to sell an item, offer a service, or promote a program. Whatever it is you have to offer, you need to convey your site's message in a single word, or phrase. That's the "keyword" for your web site. That keyword is what someone is going to type in when they go to Google, MSN, or Yahoo!.
Now that you understand the importance of both back links and anchor tags, let's look at a few ways that you can get back links to your web site.
One way to get natural links back to your web site is by setting up a blog for your company. Make sure you network online with other blogs that complement yours. If you share industry news and have useful and relevant content, you'll attract links. Reference other bloggers in your content and link to other blogs in your industry.
When it comes to blogs, content is king. Make sure you use your chosen keyword throughout your post. Make sure your content reflect your company or your web site. Your content could be the page that carries your web site around the Internet world. Remember, "cheap content is just that - cheap." Make sure you create content that people want to read and that will make them come back again and again.
In my opinion, blogs are the places where you can gain a tremendous amount of back links. If you haven't created a blog, go to blogger.com and get started, it's free. Search the Internet for blogs within your industry, or niche market, and post comments. Review products and/or services and post those reviews on other sites to build back links.
There are plenty of ways to get your site visible, and thousands of ways to build links, but one thing is certain, you must get started. Sometimes, getting started is the hardest thing to do, but when it comes to search engine optimization, nobody is going to do it for you. However, if you do find someone to do it, it will cost you. There are plenty of SEO companies, just search Google.
Jeffrey Sloe
440-725-3729
jeff@internetmarketingadvisors.net
Internet Marketing Advisors
http://trivitaproduct.info
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